There is something undeniably appealing about handwoven couture, a handmade centerpiece, and a handcrafted bracelet. Every time we set our eyes on a one of a kind piece, we are dumbfounded into feeling special.

Back in the day, before commercialization and fast fashion became the trendsetters, handcrafted goods were the norm, and artisans were revered for their skill. The marketplaces would be bustling with art spilling in the streets, and there was almost a negative possibility of
encountering someone adorning the exact same goods. This love for authenticity drove the masses to far-off lands in pursuit of art that would present itself in vibrant hues, crusty texture, and eccentric silhouettes.

Engulfed deep in nostalgia, the Millennials have in recent years been seen bringing back the magic of artisanal goods. Whether it is the oversaturation of fast fashion, introspection on unethical practices, or just a deep sense of belonging driven by cultural practices, the era of craftsmanship has made a comeback. These items are more than just commercial objects for targeted patrons. They are a celebration of heritage and tradition, an ode to our forebears and the skill that they have passed down to many generations.

Investing and indulging in handicrafts is more than just a search for novelty. It is in fact an investment towards the countless hours spent by artisans in perfecting one motif, a true valuation of the rhythmic clacking of looms and the overdue respect to indigenous techniques.

When we get our hands on a handwoven jacket or a handcrafted piece of jewelry, we are instantly invested in the story that gave birth to that artisanal marvel. We are driven to know more about their inspiration and to explore more about the craft itself. This process of
personalization redefines the experience as a whole. It stands to challenge the contemporaries of scrolling and filtering or walking past the aisles of identical commodities.

While the inspiration and catalysts to change are antiquated, the emergence of digital platforms has beautifully worked in the favor of the movement. The accessibility and equity of social media have broadened the horizons of marketing, which was formerly the domain of the affluent.The chain of market forces is not tied up with the whims of middlemen anymore, and the right kind of art reaches the right kind of audience. Just as it does for the business, this fascinating platform also paves the way for creative storytelling and allows for the audience to peek into the real lives of the creators. This extends the story of the product well beyond the store, as opposed to the anonymity of bulk production.

It would be an incomplete picture if one ignored the subject of knowledge and entrepreneurship necessary to achieve the patrons’ lofty expectations. Despite having a wealth of skill and expertise, artisans frequently find it difficult to overcome the obstacles brought about by living in a time of overwhelming information and critical audiences. It is here that the millennials find themselves bridging the gap between the aspirations of the younger generations and the
capabilities of seasoned artisans. By preserving the rich heritage of cultures and customs, they act as facilitators and allies to help communities break out from the cycle of materialism and
overconsumption.

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