As Kamala Harris goes on a media blitzkrieg, including downing a folksy beer on late-night TV, what demographic is she really trying to woo? She has to demonstrate enough ‘masculine traits’ but not too much.
This US presidential election is expected to have a record gap between how men and women vote. But the real gap is less between men and women, and more about traditionally masculine men versus everyone else. Trump is doing his best to leverage his lead among these traditional men into a victory, but he hasn’t been able to make gendered attacks on Harris stick the way they did against other candidates.
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This piece appeared as an editorial opinion in the print edition of The Times of India.
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